Replay
We dont spray and sprinkle the term AI like others do. Since 2020, we've used OpenAI models to create a Product for Natural Language Generation (which earned us a 2021 Shark Tank Finalist Spot). We deeply analyze clients' AI training data sets and Retrieval-Augmented Generation (RAG) systems to understand the product like a forensic autopsy. Clients like Snowflake, Dataiku, Qlik, and Stack Overflow trust us because we have reduced their sales cycle by 38% for years. But How?
Proof of the PuddingWe follow the basic rule of Economics: Demand and Supply. Thus our Lead Generation Team thoroughly investigates your organization's expertise or product features, ranging from Data Ingestion to Data Lakehouse and maps that expertise to a prospective client who intends to buy, regardless of geography. Take for example, Alation- a Leader status in the Gartner Magic Quadrant. The client faced stiff competition from Collibra etc and struggled to explain their capabilities like Data Lineage and Catalog to its audience. With Intent based Marketing, we reached out to the C-suite of Banks, Government Financial Agencies and even scheduled face-to-face meetings with Alation.
A DEMO?We generate highly qualified appointments by sending tailor-made EQ-based messages via LinkedIn and Email to decision-makers, based on their social media activities and designations. Take for example, Omnichat- a front runner in Chat Commerce and AI Creative Platform. Keeping Chinese New Year in mind, we ran Gashapon and Lai- See themed messages that respected local traditions.This campaign resulted in closing the deal with Mercedes-Benz; the name speaks for itself.
Know MoreNo more retainer-based, fixed monthly pricing without a clear vision of ROI. Our pricing model is like Netflix: a pay-as-you-go model. 5 Highly Qualified Meetings with Director and C Suite Decision Makers of your target ICP per invoice. We can schedule them face-to-face or attend them via Zoom/ MS Teams, etc.
Proof of the PuddingOK! Your appointment is set with your prospective client! But we ensure the first
interaction is not just a Discovery Call.
Learn directly from the Director and C-Suite about their current technology stack
and business pain points before the meeting. How? Let's take our customer, Snowflake
Composable CDP, as an example. We asked potential customers, such as HSBC or
Standard Chartered Bank, how they achieve a compliant Customer 360 view across
products (cards, loans, deposits, insurance…) and channels? This information helped
Snowflake prepare from the word go.
Since COVID, we have measured the success metric for customers regarding
questionnaire approach globally, which has reduced the sales cycle by 38%.
A Dedicated Account Manager (or we say an Account Sniper Shooter) is available 16*5 business hours per week to answer any of your queries, irrespective of Time Zone.
The Beginning: StrataVAR, one of our existing client works upon automatic CRM integration with CISCO platform. Before we got on to the first call, we studied their current clients and thoroughly understood CISCO CCW technology. We amazed the management by providing sample lead data even before getting on the first call! Thus like Sherlock, we know a lot about your company even before we formally have a chat!
The pitch: After that, we discuss with you and create a mutually agreed crisp bullet point pitch fitting the size of 5.5 inch smartphone (The decision makers don’t have hell lot of time to read your pitch).
The Campaign: We start lead generation and send LinkedIn invitation to the prospects. Whoever accepts it, is being send a unique crisp, EQ laced customized message. Let’s give an example:
The handshaking: Prospects like Microsoft and Accenture have responded back in the very first message due to our unique pitches. Thus we set up appointments and reduce the sales cycle substantially.
The Secret Sauce: The decision makers of your target market are busy folks. Thus they might not respond back in the very first message. Hence we send periodic follow ups without being too pushy.
Again prospects might not turn up for a meeting due to their hectic schedule. We do warm calling to reschedule the meeting. These tactics have proved to be very effective in throttling your sales.
Transparency: We send daily detailed activity report to you as well as share the activities via Google Docs which can be accessed at any point of time. We are bunch of workaholics and thus can be accessed all the time over email/ phone call. Thus altering the Star War’s dialogue a tad: The force is with you!
Zimasa Moyo, Former Global Talent Transformation Head of Microsoft was our prospect to target for one of the campaigns. We found out that she shared the below article on LinkedIn
As Zimasa being from the colored ethnic group, we could understand the correlation of her post. Thus we pitched the below message to her:
This messaging resulted the below response and we made Microsoft a repeat customer:
This deep diving EQ Based messaging reduces sales cycle at least 33-37%
As a result of our campaign, John Steiner, Director of Encore Technologies agreed for an appointment with our client from Israel, StrataVAR. However, we ask tailor-made questionnaire before the appointment is set.
The answer from the prospect gives a head start to our clients before the call and thus reduces the sales cycle considerably!
CA Technologies is a perfect prospect for a Cisco platform and Force.com integrator solution provider StrataVAR from Israel. We went to the website of CA Technologies and found the news of latest acquisition of Automic which was featured in some other newspapers as well.
Luca, Presales and Technology Director responded back quickly with the following message:
However Luca and Antonio became cold over emails as they were nearing fiscal results and thus we did folow ups (shown below) to finally get an appointment
Finally, the persistence paid off!
